2-minute fix: add a redirect

For dealership staff, marketing managers and SEO agencies. Time: about 2 minutes.

You can send an old or broken URL to the right page yourself, straight from the dealer portal. Use a redirect when you've renamed a page, retired one that still gets traffic, or want a short campaign URL such as /fallsale. For moving dozens of URLs at once, see 10-minute recipe: bulk-upload redirects.

Steps

1. Log in to dealers.overfuel.com. Click Website, then Settings (the last item in the left-hand menu), then Redirects.
2. Click + Add Redirect.
3. Redirect from: enter the old address as a path starting with a slash, for example /holiday-sale-2024.
   • Don't include https://, your domain, anything after a ?, or a trailing slash.
   • Paths are case-sensitive. Enter it exactly as the old link was written.
4. Redirect to: enter where it should go. A path on your site (/specials) or a full URL on another site both work.
5. Regular expression? Choose No unless you're matching a pattern (see below).
6. Type: choose Permanent (301) if the old page is gone for good. Choose Temporary (302) if it's coming back, such as a seasonal page.
7. Status: choose Enabled. Click Save. You'll see "Your redirect has been saved."

Check it worked

Paste the old URL into a private browser window. It should land on the new page within about a minute.

Good to know

• Renamed a page? You may not need to do anything. When you change the slug of a published page or blog post, a redirect from the old address is created for you, titled "Page slug redirect". Check the Redirects list before adding your own.
• A live page at the same address wins. If a published page still uses the old slug, the redirect won't fire. Unpublish or rename that page first. (A draft page doesn't block a redirect.)
• Inventory addresses are the exception. A redirect on a search-results or vehicle-page address overrides the live page. Be careful with anything starting /inventory or /new or /used.
• Your homepage (/) can't be redirected.
• The oldest rule wins. If two redirects share the same "from", only the first one you created fires. Edit the existing rule rather than adding a second.
• Don't send everything to the homepage. Point each old URL at its closest equivalent. Search engines treat a mass redirect to the homepage much like a broken link.
• SEO tools may show 308 or 307. Your site sends a permanent redirect as a 308, which search engines treat exactly like a 301. A temporary one shows as 307, which they treat like a 302. Nothing is wrong.
• To turn a redirect off without deleting it, click Edit and set Status to Disabled.

Pattern redirects (regular expressions)

Setting Regular expression? to Yes lets one rule match many URLs. For example, you might send every old /blog/2019/... post to /blog. Pattern rules ignore upper and lower case, and they match anywhere in the address unless you anchor them. Always write patterns with ^ at the start and $ at the end, for example ^/blog/2019/.*$.

⚠️ An unanchored pattern like /used also matches /used-cars and every used vehicle page. If you're not comfortable with regular expressions, send us the list and we'll write the rule.

Can't see Redirects, or can't save?

Adding and editing redirects needs edit access to Website Settings, and removing one needs manage access. If you see "Read only: your role can view redirects but not change them", ask your portal administrator, or send us the old → new pairs.

Email support@overfuel.com with the old URL, the new URL, and which rooftop if anything doesn't behave as described here.